MASAR is located in Makkah, one of the most attractive destinations throughout the year with sustained demand as the permanent capital of the Muslim world. The total number of visitors to Makkah is expected to reach more than 42 million by 2030G, representing a significant 2.6-fold increase compared to the actual figures recorded in 2019G.
 

A draft real estate ownership law comprising articles dedicated to non-Saudis’ ownership of and investment in real estate was circulated on July 11, 2021G through a consultation platform, which, if implemented, could contribute to transforming Makkah into a global investment hub.

Poised to be Makkah’s gateway location, addressing the city's mobility and infrastructure challenges, MASAR as a holistic destination offers unique experiences and an unparalleled breadth of offerings.
 

MASAR serves as the ideal investment platform for Makkah, allowing Umm Al Qura to avoid the challenges of self-developing large projects. The Company has ensured low-risk execution through diverse development strategies and asset types within a unified system, with phased revenue streams to enable the reinvestment of capital.

A strong financial position with low leverage enables a resilient and flexible business model, well-planned to cover debt and financial obligations with a built-in operational cushion to minimize execution risk.
 

As of June 30, 2024,  Umm Al Qura has a strong cash position of SAR 914.8 million and total assets of SAR 24.6 billion, in addition to an acceptable debt-to-equity ratio.

Umm Al Qura’s leadership have around 100 years of collective experience and comprise prominent figures in the real estate sector in the region, with special connections and experience in Makkah.
 

The management team’s capabilities were validated through a disciplined execution strategy and the ability to gain the trust of the largest developers in Saudi Arabia. They are strongly committed to the project and believe in MASAR’s success.

Umm Al Qura benefits from its strong shareholder base comprising of a unique mix of public and private shareholders including prominent and committed government institutions such as GOSI and PIF.
 

60.8% of the company’s capital pre-IPO is owned by government entities and semi government entities.
 

Most of the shareholders have invested in cash, and only a relatively small portion consisting of original owners have been compensated for their lands through an exchange of shares; out of the total capital of over SAR 13 bn, only SAR 2.9 bn represents in-kind contributions.