Masar to Participate as Destination Partner in Cityscape Global 2024

Umm Al-Qura Development and Construction Co. (“Umm Al Qura”), the owner and master developer of Masar Destination (“Masar”) - one of the largest redevelopment projects in the region, today announces its participation as the “Destination Partner” in the second edition of Cityscape Global, which will be held in Riyadh from 11 – 14 November under the theme “The Future of Living”

Building on the success of last year’s participation, Masar will unveil its visionary plans reinforcing the Holy City’s position as a global destination for pilgrims, Umrah performers, and visitors.

During the exhibition, Masar will showcase its ambitious development projects focused creating a state-of-the-art urban destination and modern hospitality in the spiritual heart of Saudi Arabia, while preserving the sacred and historical significance of one of the world’s most revered sites.

Umm Al Qura has attracted a distinguished network of investors and partners across the hospitality, mobility, retail and entertainment  sectors, strengthening Masar’s value as a premier investment destination, and reinforcing its position as a pioneering development that aligns with the goals of Saudi Vision 2030.

Yasser AbuAteek, CEO of Umm Al Qura, said, “We are delighted to participate in Cityscape Global 2024 to present our innovative projects and demonstrate our visionary developments on a global scale. We look forward to forging new partnerships at the event, while driving our ambitious to create unparalleled experiences in one of the most attractive destinations in the Middle East.”

Cityscape Global 2024 will be held at the Riyadh Exhibition and Convention Center, Malham, under the patronage of the Ministry of Municipalities and Housing, with the support of the General Authority for Real Estate and the Housing Program. The event serves as a leading platform, bringing together top leaders, investors and developers from the global real estate sector.